COMING SOON: 40 years of Fashion - a celebration of four decades of dunhill golf in St Andrews

A unique feature as part of SHANK's coverage of the 40th anniversary of Dunhill golf in St Andrews. Matt Hooper Photography will be working with Kyle Moran to showcase the fashion of the last four decades, celebrating the period of time Alfred Dunhill has sponsored golf in the town. Alfred Dunhill is one of the world's iconic menswear brands, and the shoot will seek to do justice to the standard they have set over the years.

Matt and Kyle will work together at Kinburn Park, across the centre of St Andrews, Golf Place, the Scores and Bow Butts, as well as at a yet to be determined hotel bar, before heading to Kingsbarns Golf Links.

From the 1980's through to the 90's, the new millennium and now, fashion styles have changed, and so too has Dunhill golf in St Andrews. Launching as the Alfred Dunhill Cup in 1985, an era of denim and leather jackets, bold colours, a mix of formal and casual styles, often incorporating sportswear.

Then as the new millennium dawned, the Cup became the Links Championship, in a new era of a blend of influences, moving from the relaxed styles of the late 90s to more polished and experimental looks. Key trends included a mix of baggy and skinny fits, with influences from hip-hop, indie rock.

Shot in the style of a Dunhill campaign, the backdrop will be the town of St Andrews, host to Dunhill golf for the last 40 years.

The complete feature will be published as part of SHANK's coverage of the 2025 Alfred Dunhill Links Championship on shankmedia.co.uk and charismabymh.com over the weekend preceding Dunhill week, 27 and 28 September. '40 years of Fashion - a celebration of four decades of Dunhill golf in St Andrews' will also be published in print, and available at selected locations.

More at https://charismabymh.com/40-years-of-fashion including the shoot plan.

Head to www.shankmedia.co.uk for more coverage of the 2025 Alfred Dunhill Links Championship from Monday 4 August.