Second season of NFL Game Pass on DAZN saw strong audience growth thanks to product innovation and distribution partnerships.
Number of paid subscribers grew by 23% year-on-year and free users by 47%.
NFL Commissioner describes DAZN as bringing “first-class technology and innovation to the product, providing a better viewing experience for our fans and helping to grow our game”.
London, 19 February 2025 – DAZN, the world’s leading sports entertainment platform and global home of NFL Game Pass*, heralds another successful year in partnership with the NFL. The 2024-25 season saw the number of paid NFL Game Pass subscribers grow by 23% year-on-year and free users by 47% year-on-year by Super Bowl LIX.
NFL Game Pass is the only way for international fans outside of the U.S. to watch all NFL games, including the world’s largest annual sporting event – the Super Bowl, which had over 95 million minutes streamed from more than 200 geographies this year.
In the second year of a 10-year strategic partnership, DAZN has supported the NFL’s growth internationally by bringing NFL Game Pass to an ever-growing audience outside of the US. During the 2024 NFL season, DAZN launched NFL Game Pass on Amazon channels in six markets**, which helped new and existing fans access NFL content their preferred way.
Focusing on accessibility, DAZN also launched the “Home of NFL” last year, a feature that lets fans dive deep into teams, individual game weeks, and specific content, creating a more streamlined navigation experience. Supporting new fans with understanding and enjoying NFL games, DAZN has trialled diverse content formats, for example, hosting a live watch-along of the Chicago Bears-Detroit Lions game with The Good, The Bad & The Rugby.
Since NFL Game Pass migrated onto DAZN, more games are available in more languages. DAZN now delivers 17 games per week localised in five different languages (compared to two per week previously). For casual and emerging fans around the world, DAZN now provides one game per week to watch for free globally.***
In 2024, DAZN also introduced the Ultimate Tier for NFL Game Pass, unlocking new features and enhancing the viewing experience for customers. With Multiview, for example, subscribers to this tier could watch several games concurrently, ensuring that they didn’t miss a moment of the live action.
Meanwhile for Super Bowl LIX, customers who signed up for an Ultimate Tier plan experienced the event, when watching the authentic US broadcast, in High Dynamic Range (HDR), which enhances the brightness, clarity and richness of streamed content. Ultimate Tier subscribers were also able to stream Super Bowl LIX on more devices concurrently.****
NFL Commissioner Roger Goodell said: “The NFL’s media distribution strategy has long been a key part of our growth and success. As we look to become a global brand, providing fans around the world access to our games is incredibly important. In just two years as our Game Pass partner, DAZN has brought first-class technology and innovation to the product, providing a better viewing experience for our fans and helping to grow our game.”
Shay Segev, DAZN CEO, said: “DAZN is proud to partner with the NFL and support one of the world’s largest sports properties in reaching new audiences internationally. DAZN continues to elevate the NFL Game Pass experience, launching features and enhancing the viewing experience with every year of our long-term collaboration. We are excited to celebrate the culmination of a successful second season of our partnership, where we’ve brought the drama and passion of NFL action to even more fans around the world.”
* Excluding US and China
**Amazon and DAZN have a distribution partnership to make NFL Game Pass available on Prime Video as an add-on subscription in the UK, France, Germany, Australia, Mexico and Brazil.
***Globally, excluding Australia, Brazil, DACH, Mexico, New Zealand, Spain and the UK and Ireland.
**** Season Pro subscribers could watch the Super Bowl LIX concurrently on two devices in one location, and Season Pro Ultimate subscribers could do so on five devices in two locations.
Visit www.dazn.com/nfl for more information.
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