Husqvarna agrees multi-tournament partnership with the DP World Tour

12 May 2025, DP World Tour: Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a new multi-year agreement to partner with three tournaments on the DP World Tour.

Husqvarna will become an Official Partner to two tournaments on the “Back 9”, which comprises nine of the Tour’s most historic events and national Open’s. These are the Amgen Irish Open and the Betfred British Masters hosted by Sir Nick Faldo - with the six-time major winner recently unveiled as a Husqvarna Brand Ambassador. Husqvarna will also become a Corporate Partner to the BMW International Open on the Tour’s European Swing. The partnership runs until the end of the 2027 season.

Husqvarna has a strong track record providing best-in-class golf course maintenance tools to some of Europe’s most iconic courses and tournament venues. Products such as its orange and black ride on and handheld and autonomous robotic mowers including the CEORA™ have become a regular sight at golf courses across the globe.

With this new partnership, Husqvarna will be able to showcase its range of products and services in key markets through on-course and digital branding, product showcases in tournament villages and B2B networking via the premium hospitality platforms at each event.

Speaking about the new partnership Samantha Donnelly, Senior Marketing Manager at Husqvarna said: “As world-leaders in the space of robotic mowers, we’re committed to helping people make time for what matters through our cutting-edge innovation. Whether that’s our professional range that opens more time for greenkeepers, or our residential models, that automatically cut the lawn to perfection – great for golfers looking to spend more time with their family, or out on the course.

“We’re also committed to supporting the game of golf, so we’re incredibly excited to see our connection to the game growing - whether that’s through the courses we supply, or those we partner with. We’re thrilled to announce this partnership as we take our next step in the sport.”

Max Hamilton, Executive Commercial Director of the DP World Tour, added: “Husqvarna are a globally minded organisation and they wanted to bolster their already strong track record in the golf industry. When looking to invest in a new sports sponsorship, our tournaments made perfect sense because we have an unrivalled diversity of players and tournament locations to choose from as Golf’s Global Tour.

“We have selected three tournaments for the partnership that are played in priority markets for their brand. Husqvarna have also recruited an impressive roster of social media influencers as Ambassadors in recent months, as well as DP World Tour icon Sir Nick Faldo, which provides additional activation opportunities at these tournaments. Together, we have all the ingredients to build a programme that delivers strong commercial results for their business.”