Golf's Global League enters fourth year on the Global Home of Sport
14 February 2025 - SHANK Media, by Matt Hooper: No official announcement has been made by either LIV Golf or DAZN, but late last night before round one of LIV Golf Adelaide got under way, I had an unexpected alert from the DAZN app - 'LIV Golf Adelaide Round 1 Live NOW'. This appears to be the continuation of the original deal they struck in 2022 for DAZN to show coverage worldwide on a non-exclusive basis without paying a rights fee. Of course, the naysayers will laugh at this, or put shade on the strategy of giving away their rights, but it is not without precedent and it can have even greater benefits for LIV Golf in the long run.
LIV Golf is now available on ITV, DAZN, www.livgolf.com and the LIV Golf App in the UK. Making the broadcast available on as many platforms as possible is something which could attract sponsors and partners, and makes it easier for a fan to follow the league, because if they miss the live broadcast they always have an option to watch a replay, and it is available on all possible devices, anywhere in the world.
LIV Golf should look for maximum exposure across as many platforms as possible
The World Surf League showcases the best surfers in the world, male and female, at the greatest waves in the world across every continent in the world and broadcasts free to air across the world with the following channels and partners:
WORLDWIDE
World Surf League app on Apple TV, Roku, Amazon Fire TV, Amazon Fire Stick, iOS, Android, Samsung TV
YouTube
Facebook
UK
Premier Sports UK
Red Bull TV
USA
ESPN/ESPN 2
ESPN+, ESPN on DISNEY+ and ESPN on HULU
AUSTRALIA
7
7+
FOX Sports
Kayo
The World Surf League has a following across the main social media platforms in excess of 10 million followers, and their YouTube channel has more than 1 million subscribers, generating more than half a billion views and 39 videos with 1 million views or more. The use of multiple channels and platforms to broadcast live coverage of the World Surf League ensures the league and sport reaches as many people as possible on as many different devices as possible. On Finals Day of the 2025 Lexus Pipe Pro YouTube had approximately 24,000 fans watching live action, and at the same time there were 14,600 viewers watching the live action on Facebook. Typical WSL events generate 300-400,000 views, and the World Surf League TikTok has more than 2 million followers, generating nearly 60 million likes.
The World Surf League's broadcasting strategy is reflecting the changing viewing habits of the audience, and is not relying solely upon rights fees and traditional tv ratings to generate revenue. The WSL is said to have annual revenues of nearly $100million, which is remarkable given that the sport cannot realistically generate income from ticket sales due to the nature of the sport. The World Surf League has built a sustainable business, but more importantly, it is undoubtedly helping to grow the sport at every level and across the world.
There are now more than 35 million surfers worldwide, and surf tourism is now valued in the billions globally.
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